Photography and Price


Real estate photography has never been more important than in todays real estate market. With the proliferation of social media, web based home searches and real estate apps it is no wonder that 90% of home searches take place online. The success of your real estate listing is going to rely on the photography attached to your listing. I know this seems like a convenient conclusion for a real estate photographer to come to but the statistics don't lie. Three key elements have been identified as crucial to selling a home, condition, price and photography. If the photography in your listing isn't engaging the listing will get passed and on the other hand if the listing photos engage viewers you will see this interest translate into visits, calls then ultimately offers. Professional real estate photography gets your listing sold faster and for more money.

Emily Peck from The Wall Street Journal states that "At the closing table, listings with nicer photos gain anywhere between $934 and $116,076–as measured by the difference between asking and final price–over listings using photos from point-and-click cameras." This full article identifies many advantages to professional real estate photography and how your investment in photography will more than pay for itself. Not only will you reap the benefits of a higher sales price but your customers will also appreciate your professionalism and high level of service, resulting in more referrals etc. Elevate Your Travels offers real estate photography and 3D immersive virtual tours in an affordable package. We are available to provide you with our real estate photography / 3D virtual tour services in Homestead, South Miami, Kendall, Pinecrest, Palmetto Bay, Coral Gables, Coconut Grove, Doral, Aventura, Pembroke Pines, Fort Lauderdale, Weston, Boca Raton and vicinity.

Peck, E. (2014). In Real Estate, A Picture Is Worth $1,000 or More. The Wall Street Journal. Retrieved from: