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Make Your Real Estate Listing #1

As a real estate photographer here in South Florida, I consider my services to be about much more than taking pictures. I obviously do take pictures which is an important step to having a listing noticed, but beyond pictures I keep my clients in the know about marketing and media trends. A few months ago we partnered with Zillow, in their Zillow Certified Photographer program which is aimed at pushing better visual content into real estate listings. In addition to this is the Zillow video walkthrough which is a 2 minute silent video, that gives an added perspective of video, the feature also gives the attached listing higher visibility on the Zillow platform. Statistics provided by Zillow show double the views, double the property saves and more buyer contact. The feedback I've received from listing agents that monitor Zillow traffic is that their property views increased, in cases doubling or tripling other listings, more open house traffic, faster to pending sale and many transactions at or above asking price. In my opinion the Zillow video walkthrough is one of the most simple but effective tools to add to your listing but yet the vast majority of listing agents don't know what it is.

Attached are 3 images, which are screen shots of 3 South Florida real estate listings that I photographed and created Zillow Video Walkthroughs. Notice that the properties shown are listed above the other listings in their relevant zip code. The listing in Miramar, Florida has been on Zillow for 17 days but under contract about 10 days ago.

If you have any questions about what a Zillow Video Walkthrough can do for your listing, please don't hesitate to contact me.

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